When stevia first came into the market in 2008, it was considered the holy grail of natural sweeteners as it was plant-based, had zero-calories and believed to match the taste of sugar. However, the conventional leaf varieties of stevia had taste challenges. Years of agronomic and sensory has led to a better tasting stevia plant called StarLeaf, which can provide sugar-like taste in food and beverage products.
In the ongoing dialogue around natural-origin products, great taste must also be met. This presentation will take an in-depth look at how one company made this journey over the past ten years to get to a plant-based solution for reducing sugar in food and beverage products.
Lunchtime Roundtable: Sopheon
Time-To-Market. It’s More Than Just Project Execution
Can you identify with internal processes that take far too long to pinpoint, invest in, and execute on new products, programs, platforms or processes?
If you said "YES" to any of the above challenges, you need to attend — "Time-To-Market. It’s More Than Just Project Execution"
Consumer attitudes and behaviors are constantly evolving. What is driving this evolution and where are we going in the future? This look into Mintel consumer trends and purchase behaviors will provide you with the insights to:
Successful transformation is absolutely critical for businesses to survive now and anywhere in the near future. The pace of change is so fast and staying flexible enough to quickly evolve with future innovation is essential.
Andria is a transformational innovator who has successfully driven strategic growth at 5 companies in the intensely competitive CPG space. She has continued to synthesize her learnings and best practices and developed her own proven approach that quickly identifies opportunities by understanding insights in the rapidly changing consumer, competitive, and industry landscape.
The key areas of discussion will focus on what Andria has learned in building two Chicagoland-based innovation centers: focus on the consumer, how the people and culture of your organization play a factor in transformation and a compelling case for change.
Swanson Health was family-founded in 1969 as a catalog-based vitamin and supplement company looking to bring health and wellness to people around the world. Nearly 50 years later, Swanson is a top online and catalog marketer of healthy living products, selling both Swanson Health and third-party brands, yet the opportunity remained to attract new customers.
This session will take you through a case-study of how Swanson transformed their approach to new product development, combining data analytics, health and ingredient trends, and technology processes, to ultimately overcome barriers and challenges to successfully launch a line of synthetic- and yeast-free real food vitamins and supplements to meet the wants of today’s health and wellness customers.