Learnings from the Leaf – Stevia’s Journey to Great Taste

11:40 - 12:15

When stevia first came into the market in 2008, it was considered the holy grail of natural sweeteners as it was plant-based, had zero-calories and believed to match the taste of sugar. However, the conventional leaf varieties of stevia had taste challenges. Years of agronomic and sensory has led to a better tasting stevia plant called StarLeaf, which can provide sugar-like taste in food and beverage products.

In the ongoing dialogue around natural-origin products, great taste must also be met. This presentation will take an in-depth look at how one company made this journey over the past ten years to get to a plant-based solution for reducing sugar in food and beverage products.

  • How do consumers feel about stevia as an ingredient?
  • Stevia’s evolution on taste – moving beyond Reb A and cultivating StarLeaf
  • The importance of transparency in a growing market

Faith Son, Vice President, Global Marketing and Innovation, PureCircle