Founded 3 years ago, The Chaat Company is building the first brand focused on making Indian street food the next big thing in American snacking culture
“Chaat” is a broad category of snacks served in the streets of India that are made from many on-trend ingredients yet have not been popularized to Americans
Co-Founder and CEO Anshu Dua will discuss company’s journey, from launching with Whole Foods, soliciting consumer feedback, raising strategic capital, failing fast and evolving the brand and products to be positioned for success
Anshu Dua has over 15 years of start-up experience in the technology sector. He’s been on the management team of three start-ups playing a variety of roles including raising venture capital, scaling operations and positioning companies for successful exits. Chasing a passion to be reconnected with his ethnic background, Anshu switched his industry focus to food and launched The Chaat Company in 2015.