Leveraging Innovation to Elevate Limited Time Offers
14:40 - 15:15
Red Lobster leverages current food trends to develop innovative products to integrate into existing limited time promotions to keep them relevant and fresh for the consumer and further drive urgency into the restaurant.
Molly Hug is a Consumer Insights professional with over 17 years of experience in the Casual Dining Restaurant segment having worked on multiple brands including Olive Garden, LongHorn Steakhouse, and most recently Red Lobster. She is the voice of the consumer for multiple areas of the business including advertising, product development, and the overall guest experience. A trained focus group moderator and proficient in both qualitative and quantitative research methods, her goal is to transform consumer data into meaningful and actionable insights to aid smarter decision making and ultimately strengthen the business. Originally from the Midwest, Molly resides in Orlando, Florida, holds a B.S. in Marketing from the University of Central Florida and an MBA from Stetson University. In her free time, she enjoys travel, yoga, volunteering for the Second Harvest Food Bank and performs improv comedy at a local theater.