Why is it Important to know Where your Food Comes From?
10:05 - 10:40
Crowd Cow brings high-quality craft meats from independent farms directly to your doorstep, empowering consumers to discover better-tasting, dry-aged meat that’s not available in stores, and to know exactly where their food comes from
The Crowd Cow team has envisioned a marketplace of hundreds of producers, complete with transparency and a direct connection between consumer and farmer, starting with the meat industry. The sharing economy’s latest big idea allows consumers to buy portions of an actual cow online with strangers by claiming their favorite cuts, tipping the cow and becoming a “steak holder.” The marketplace assures every part of the cow is consumed - no parts wasted in this transparent model
In this session, Crowd Cow’s co-founder will discuss how transparency should be a universal right and share consumer insights that reveal how consumers are demanding to understand where their food comes from, right down to the name of the farmer that produced it
Joe Heitzeberg is the co-founder and CEO of Crowd Cow. Prior to leading the startup that connects consumers with small-batch, independent farms, Joe was president of Madrona Venture Labs where he identified opportunities and built products and teams to spin them out as independent companies. Before joining Madrona, he held several executive roles including CTO at Whitepages.com. Joe attended MIT Sloan School of Management and the University of Washington. Now, he spends most of his days meeting with independent farmers and sourcing high-quality, sustainably produced meats around the country. Follow his adventures around the country at @jheitzeb.