- Why is it imperative, more so now than ever before, to be able to launch new and reformulated products into the market quickly?
- How do you identify a new and sudden opportunity in the market?
- What are the initial steps and measures put in place once a new or reformulated product has been decided to launch?
- How can you most effectively and efficiently bring together the various departments, information and knowledge involved in NPD in order to ensure a successful and quick product launch?
Dan Howell, Director of Product Development, La Terra Fina USA
Jessica Grelle, Senior Vice President of Innovation, The Safe + Fair Food Company
Leah Lambrakis, Vice President, Research & Development and Innovation, Simmons Pet Food, Inc.
Will Nitze, Founder & CEO, IQ Bar