After graduating in agriculture science and receiving his ph.d in plant genetics, Maroun Atallah started his career leading projects in plants biotechnology, biodiversity and hybridization research. He joined Barilla in 2007 as a scientist, leading research on durum wheat within R&D. A couple of years later, he took the lead of the ingredients research and applications unit leading innovative projects for new product development and value for money. In 2015, he was in charge of the R&D strategic initiatives and processes in Europe Region, covering pasta, sauces and bakery products under Barilla Brand. Currently, with base in Chicago, he has been leading the sauces development and upgrading for the US market. During his speech in the American Food Innovate Summit, Maroun will go through the product design and the innovative approach behind the tomato sauces strategy and the recent sauces launch in the US.