The Jackfruit Company: Leadership through Focus (on Uncharted Territory)

13:50 - 14:25

  • Founding story: Initial vision for impact, & expansion over time in tandem with discovery of new food applications/product opportunities
  • First-mover challenges for a new food: pioneering both ends of the supply chain (supply and demand) simultaneously
  • First-mover opportunities that can be leveraged through focus and speed: jackfruit dominance across categories & channels, and with brand (consumer/customer mindshare)

Annie Ryu, Founder, The Jackfruit Company