Opportunities in Digestive Wellness

11:35 - 12:10

  • Digestive Wellness (gut health) is an important trend and a lucrative consumer opportunity for food and ingredient companies
  • Irritable bowel syndrome (IBS) is the most common functional gut disorder and often what consumers are trying to solve when they seek digestive wellness
  • The Monash FODMAP Diet is a scientifically proven answer for managing the symptoms of IBS
  • Leading food companies like Kellogg are putting forward Low FODMAP foods and ingredients that meet the needs of consumers following the Low FODMAP diet and finding a welcoming and loyal audience
  • Solving IBS symptoms through the FODMAP diet allows many to achieve digestive wellness

Alan Greensmith, US Head of Commercial Development, FODMAP, Monash University Australia

David Grotto, Sr. Manager, Wellbeing Affairs and Strategic Partnerships, Kellogg Company