Reformulation: How can you Find the Missing Link to Turn Around a Product Launch?

09:30 - 10:05

  • With an average fail rate of 85% on initial product launch, the chances are that reformulation will be the way towards success
  • How was a product that failed to initially break-even, become a runaway success on second time launch?
  • Evidence will be given as a redirected pathway ultimately led to an unequivocal success